Their profits bought them spacious ranch homes in subdivisions near their children’s public schools. They tucked away enough money to take their families on the occasional vacation. The walls of the shop are covered with Mr. Madrid’s paintings of Mexican folk heroes, including Emiliano Zapata and Frida Kahlo, a display of an abiding ethnic pride. A painting on the shop’s window advertises another important aspect of their lives. Across the swirl of a barber pole, in ornate cursive, it reads: “The Working Class.”

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Persons: Daniel Trujillo, Paul Madrid, Emiliano Zapata, Frida Kahlo Organizations: Eastside, Las